CHOSEN by Alexander Gray

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"HIT ME" VISUAL INSTALLATION

The "HIT ME" visuals are a series of (very short) fashion films accompanying the Autumn capsule, "9mm Away From Perfection." When printing, I refer to different print placements as "hits". A sleeve hit, a chest hit, etc. But as this capsule is wrapped up in gun-printed satin (not actually), I accept all "hit"-related double-meanings.

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PACK 2 NOW AVAILABLE

Now available in the Messages App Store, "STICK UP" is the quickest way to take your texts into 2018 and beyond. Current users install the update; new users download for free. Additional pack updates coming soon

 

THE MUSE-EUM

A collection just doesn't feel complete without a muse. Get a glimpse of the 1's chosen to represent the label in past + present brand visuals, from look books to fashion films. Want to be next? Drop us a line, or wear + share your Chosen using hashtags #chosen24x7 #thenewbreed

 Racqui, singer-songwriter (NYC)

Racqui, singer-songwriter in NYC. Featured in the "HAPPY PLACE" look book. Instagram: @quellerox

 Shawna, jewelry designer (NYC)

Shawna, jewelry designer in NYC. Featured in the "Headlights / Deadlights" look book. Instagram: @the__white__rabbit

 Sixtine, student + model (NYC)

Sixtine, student + model in NYC. Featured in the "LOST GIRL LES" look book. Instagram: @sixtinerouyre

 Rachel, hair-stylist (Boston)

Rachel, hair-stylist in Boston. Featured in the "HIT ME" visual installation. Instagram: @rachcakess

 Ian, international model (NYC)

Ian, international model in NYC. Featured in "The First Impression" fashion film. Instagram: @ianaweglarz

 Hannah, marketing (NYC)

Hannah, fashion marketing in NYC. Featured in the "MAKE WAVES" music video. Instagram: @hannahla_marion

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