CHOSEN by Alexander Gray

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My final project for Gap Inc; created and designed the Visual Capacity Guidelines document, including digital renders of all floor fixtures, aerial maps, digital stacking, and all variations of folding and hanging. Internal use for merchants. US/CAN/EUR/JP

Photographed and edited all images in the 2017/18 Visual Standards Book


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INTEGRATING DIGITAL SAMPLES

While working for Gap, I noticed a great deal of samples coming in overseas from the manufacturers. No big deal, but the timeline of the Global VM team was typically one full month ahead of mine (Product Testing). Using the previous month’s visual directives, I somehow halted the need for physical samples, and began using (and digitally manipulating) apparel CADs, incorporating them into the visual directives I was in charge of creating. ~350 of them

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PRODUCTION DESIGN: VISUAL DIRECTIVES

The visual template the studio was currently using seemed prehistoric. In time I was able to go about it more intuitively. I was able to do this with humbled success due to 4 years of in-store visual merchandising experience at Michael Kors and AllSaints.

For example, if mannequins were placed in front of a center fixture, they were shot separately and made semi-transparent, so the reader could see items merchandised behind the mannequins.

So on, and so forth


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CAD DESIGN: FLOOR FIXTURES

For visual directive purposes; for use with digital samples or shot & clipped samples


GRAPHIC DESIGN: EMAILERs

One of my favorite ongoing side-projects with Gap were these internal (I think?) emailers that went out to everyone in the company, in hopes they’ll review next seasons styles before they’re bought into.

I made a few variations, started incorporating tasteful, minimal animation to bring these to life, create some magic in their inbox while fulfilling the goal to get survey responses.